About Us: PriceFight was born out of a college apartment in Austin, TX when two doctoral students and a design whiz put their heads together and dreamed up a better way to shop online. Nearly a year and 2,000 cups of coffee later, we created PriceFight, a shopping engine driven by consumer values. We've put online shoppers in the driver's seat to craft an engine that prioritizes the hottest products from the best Internet retailers.

From the start, we knew shopping could be easier, the user more informed, and the whole experience more enjoyable. Many price comparison engines mislead consumers because they get paid for every click. PriceFight aims to challenge this business model. We are fundamentally engaged in generating quality purchases rather than high click volumes. Because we have a vested interest in helping shoppers find the products they want from the stores they trust, our method not only streamlines the shopping experience, but it boosts the visibility of credible retailers.

We have some exciting features on the horizon to help you shop faster, smarter, and safer. While we're hammering out the details, send us your wish list of features. PriceFight was built for you and your feedback will help us shape future developments.

Michael Griffin - Founder and CEO

Profile: A self-proclaimed super early adopter. Michael switches cell phones every four months and has bought virtually every Bluetooth device created in the search for the perfect headset. Michael seeks the collective knowledge of thousands of online shoppers before leaping into any major purchase. He built PriceFight for his Mom who needed a simpler way to get the best value online. Before PriceFight, Michael traveled the world studying coffee and has yet to come down from his caffeine high. In his free time, Michael enjoys working.
Values: Easy checkout, fair return policies, and user reviews.michael@pricefight.com

Nicholas Herman - Co-founder and Creative Director

Profile: Proclaims he "just wants to be normal" after working on PriceFight day and night for three consecutive months. Nick thinks "bluetooth device" is a ridiculous word for a headset and doesn't own one. A DJ by night and designer by day, Nick is "bringing sexy back" to online shopping. Nick sometimes sings like a robot when he thinks he's in the room alone and has a striking resemblance to Edward Norton.Values: Beautiful Web sites, well-designed products, and free shipping.nick@pricefight.com

Ali Ibrahim - Lead Developer

Profile: The programming mastermind behind PriceFight and the proud new father of a beautiful baby girl. Ali gets excited when we talk about artificial intelligence and programming language research. He has previously worked on START, an academic question answering system and wonders why they couldn't make TMX Elmo a little bit softer.Values: Usability, honesty in presenting information, and finding good deals.