Shopping Search Engine Offers Better Branding for Emerging Retailers

PriceFight Strives to Help New Retailers Earn the Trust of Online Shoppers

Thirty-five percent of online shoppers are wary of purchasing from smaller e-retailers, according to a TNS Media Intelligence survey. With larger, well-known brands generating the bulk of online profits, small, online-only retailers are left at a disadvantage in terms of earning customer trust. PriceFight, the newest entrant to the price comparison industry, is the first to display retailers' logos, security policies, and customer service information on every product page. This feature helps emerging retailers establish credibility among the consumer community.

"The anonymity of the Web allows large retailers with an already-established client base to dominate the market based on brand recognition alone," says PriceFight founder Michael Griffin. "If emerging retailers without a traceable history are to gain consumer confidence, their company information must be clear and easily accessible."

Since PriceFight's launch, 67 new merchants and manufacturers have begun the integration process with PriceFight, which differentiates itself from its competitors by filtering search results based upon the purchase rates of a community of online shoppers. PriceFight offers more than two million products from stores with quality customer service track records. Unlike many shopping sites, which charge retailers to show their logo, special offers, and ad copy, PriceFight allows retailers to exhibit these critical attributes for free.

In addition to helping lesser-known retailers market effectively, PriceFight's development team aims to strengthen consumer confidence by prioritizing qualities beyond price that the online shopping community values. While online shoppers value a secure shopping site, clear warranty and return policies, accurate shipping rates, and creative merchandising, Forrester Research indicates that customers consider privacy to be one of the most important features on a shopping site. Although many sites send shoppers to the retailer's Web page to find this information, PriceFight is the first comparison shopping engine to clearly display it on every product page.

"PriceFight aims to make value comparison easier," says Griffin. "While other search engines focus solely on price, actual purchase decisions are also based on retailer reliability, site security, and customer service qualities. We've found that most online shoppers are willing to pay a few dollars more to protect their privacy and to ensure an easy transaction."

Immediately after the launch, PriceFight drove more than 12,000 page views a day. As a result of the company's recent success, PriceFight has generated a new surge of dedicated users eager to search, compare, and select the best products from the Web's most credible retailers.

About PriceFight:

• Based in Austin, Texas, PriceFight is the first cost-per-action marketplace on the Web where retailers compete not by raising bids or lowering prices, but by providing a better value to online shoppers. By publishing each store's logo, policies, and performance ratings on every product page, PriceFight empowers online shoppers to make informed purchase choices. With no startup fees, no CPC fees, and one flat commission rate, PriceFight offers a risk-free method for retailers to connect with consumer communities. PriceFight has over two million products from leading Internet retailers, including CompUSA, NewEgg, J&R, Buy.com, and Walmart.


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